Full-Stack Marketer

Professional portrait of Claudio González

I'm a growth marketer who brings creative instinct, measurement discipline, and technical curiosity into the same room.

10+ Years building acquisition systems

Full-stack Strategy, media, measurement, UX

AI-ready Modern workflows for faster iteration

Teaching + AI

I like turning new tools into practical systems.

I designed the Digital Marketing I & II curriculum at CETYS Universidad, taught e-commerce, and have spoken at UABC about marketing and AI workflows. Teaching keeps my thinking sharp: if a system can’t be explained clearly, it probably isn’t ready to scale.

Claudio González presenting at CETYS Mexicali

Claudio González at Google Marketing Live

Claudio González lecturing freshmen marketers

Claudio González giving an AI lecture in 2025

Positioning

Acquisition, without the blind spots.

I work across the full performance path: ad click, landing experience, event integrity, reporting, and optimization loops. That means I’m as comfortable shaping the creative angle as I am questioning attribution quality or diagnosing a funnel drop with the team that can fix it.

The thread through my work is simple: make growth measurable, make iteration faster, and remove the friction that keeps good campaigns from becoming durable acquisition systems.

Paid media campaign management interface

Working Stack

Meta AdsGoogle AdsGA4GTMMeta PixelClarityMatomoWordPressDevToolsAI Workflows